Designação do projeto | Projeto PromoTourVR – Promoção de destinos turísticos com meios imersivos multissensoriais
Código do projeto | POCI-01-0145-FEDER-031309 / PTDC/EGE-OGE/31309/2017
Objetivo temático| Reforçar a investigação, o desenvolvimento tecnológico e a inovação.
Região de intervenção | Norte
Instituição proponente | UNIVERSIDADE DE TRAS OS MONTES E ALTO DOURO
Instituição participante | INESC TEC – INSTITUTO DE ENGENHARIA DE SISTEMAS E COMPUTADORES, TECNOLOGIA E CIÊNCIA
Data de início | 26 de Julho de 2018
Data de conclusão | 25 de Julho de 2021
Custo total elegível | 227.662,55€
Custo total elegível UTAD | 143.923,90€
Based on the activities already developed in the design of artifacts related to wine tourism and VR  and in DouroTur ICDT project (PONORTE 2020) with the creation of a prototype with immersive multisensory contents as innovative support to tourism activities in Douro region, it is intended to develop the promotion of the tourism associated offer in an innovative and differentiated way through the use of VR and immersive contents. The development of a case study focused on the promotion of Douro region as a tourism destination, through the use of immersive contents will allow: to evaluate the behavioral intention of acceptance of multisensory immersive contents in mobile devices for promotion of this tourism destination; to make a comparison between the image of the destination induced by the immersive contents with that resulting from other digital content; to analyze the impact caused by VR in the formation of tourism destination image compared to that formed through a real visit.