Born in Lamego in 1977, she began her career at UTAD as a visiting assistant in 2007; since 2014 she has been an Assistant Professor at DLAC, Department of Humanities, Arts and Communication. She studied Social Communication at the University of Minho, Braga, from 1995-2000, where she also completed her master’s degree in Communication Sciences-Journalism and Information, in 2004, with the thesis “The evolution of the journalistic genre”. She is PhD, since 2014, in Communication Sciences, from the University of Beira Interior, with a thesis entitled “The role of the new Public Relations in the modernization of Portuguese trade unions. New and old social movements”. She did an advertising internship at McCann Erickson-channel 1 in Porto and worked for two years as a press officer at the STFPSN (Sindicato dos Trabalhadores em Funções Públicas e Sociais do Norte, Porto), and has been teaching at the Universidade de Trás-os-Montes e Alto Douro since September 2007. She was director of the Master’s Degree in Communication Sciences from 2017 to 2021. She was vice-director of the Degree in Communication and Multimedia, from 2017 to 2021, and director of the Degree in Communication Sciences, in the years 2018 and 2019, having been, after that date, its vice-director until 2021. She is integrated researcher of Labcom-UBI, since 2011. She was part of the General Council of UTAD from December 2020 to May 14, 2021, having been elected as Secretary of that organ in January 2021. Since 14 May, she has been Pro-Rector for Culture, Communication and Image at UTAD.