Assuming the modern communication and design practices associated to new technologies as a factor of quality and success in organizations, the University of Trás-os-Montes and Alto Douro (UTAD) presents a visual identity based on a lettering strategy that aims to design in society a image of the Institution.
This visual identity is therefore in harmony with the values, vision and mission enshrined in the strategic plan of the University, while ensuring a standardized use of institutional material, respecting the consolidated image of the organization and the way direct and consistent communication with the outside world.
